Ukash, the world's fastest growing online cash-payments company,
has reported a significant increase in redemptions from the online
games sector which has resulted from the huge popularity of games
such as Mafia Wars and FarmVille.
The global demand for these social networking games, where
players can use Ukash to buy 'reward coins' online, has reached an
all-time high with more than 100 million users worldwide regularly
playing online and Ukash has seen redemptions in this sector more
than double in the last 12 months. In addition to direct
redemptions of Ukash, the company has seen considerable accelerated
growth through third party payment providers that offer Ukash as a
payment option within this environment.
Monetising online communities has been an ongoing ambition for
the industry and online gaming is a key element of the growth in
this market.
Commenting Mark Chirnside, Chief Executive Officer, Ukash
said:
"Due to our international presence, Ukash is well-placed to
partner with online gaming companies and other specialist payment
partners to offer consumers worldwide an alternative payment method
that allows them to shop safely online using cash. This market has
developed incredibly quickly, and we expect it to continue to grow,
so we are confident that we will continue to see increases in
redemptions of Ukash as this occurs."
Globally, Ukash is available at more than 320,000 physical
issuing points and spans 30 countries.
For more information on where Ukash can be spent, consumers can
visit www.ukash.com